"Ujima Challenge seeks to redefine activism and allow people to see that they can impact their community by understanding and participating in small actions that can actually be fun. "
What does your business do?
Ujima Challenge strives to be your go-to source to improve the health and the well- being of people of African descent around the world. We recognized that we as black people have a similar culture as well as similar health and life struggles no matter where we live on the planet. From that realization, the opportunity arose to use common forms of culture and entertainment to both educate people and motivate them to take action around improving our health and our lives. This education and directed action take place on our online platforms: www.ujimachallenge.com, facebook.com/ujimachallenge, and instagram.com/ujimachallenge.
Sometimes people see activism as a stressful and taxing way to bring about change. Moreover, Ujima Challenge seeks to redefine activism and allow people to see that they can impact their community by understanding and participating in small actions that can actually be fun. Therefore, We call this method Activism 2.0. Since we just had our soft launch a few weeks ago, we haven’t pulled out all our tricks yet. As time progresses, we will provide different forms of education, address different issues related to our mission, and partner with like-minded organizations and individuals. So, we plan on making our belief that black people deserve to live healthy and abundant lives a reality through collective understanding and collective action.
How does mission intersect with business?
We will finance our mission through the business side of the organization. By building an online audience, not only do we have a group of people to educate and motivate but we have a group of people to expose to responsible consumership. Moreover, we will advertise black-owned businesses and businesses that have practices and policies that are beneficial to all of mankind. We will receive revenue for this advertisement, while influencing our audience to circulate money within their community and to shop responsibly. Therefore, this will ultimately build a community that has more economic resources and power to demand changes that lead to a healthier people. In addition, we plan to offer merchandise with messages that promote health, well-being, and activism.
What one piece of advice do you have for others interested in a social enterprise?
We haven’t been involved in the game long so we’re hoping to learn from other social enterprises as well, but I will share a piece of advice that I received. Before I took action to bring this idea to life, I was told by an associate to follow my purpose in life and that the finances to make it successful would follow. Later, I kept hearing “when God gives vision, he gives provision”. So if you know you’re meant to do something, there may be a way to make it your business so you can do it full time.
What partnership opportunities or resources are you looking for?
There are plenty of opportunities to partner with us and to be a resource for our audience. When there are challenges or directed action that the audience is asked to engage in, we will provide resources to make those actions feasible. Those actions will be many and varied so numerous resources will be needed. Partnering with organizations that can identify resources is also an important goal of ours. With a small staff, finding resources for massive amounts of people in various locations can be taxing and almost impossible, so organizations and individuals that can do some of that work are essential.
How Can I Support or Be Involved?
There are no shortage of answers to this question. If you are an individual or organization that is interested in partnering in some way with Ujima Challenge or providing or finding resources for Ujima Challenge’s audience, email us at DrAngela@ujimachallenge.com.
We also would love to see you become a part of our movement and join in on our challenges to improve the health and well-being of yourself and your community. Check the challenges out at www.ujimachallenge.com and sign up with your email address to get information on what’s going on with the organization and new challenges. Currently we have a stepping challenge going on similar to the Ice Bucket Challenge format, but we’re doing step dance routines with family and friends as a pledge to live healthy and active lifestyles. Follow the directions on the website to make your own challenge video and join the fun.
If you are on social media, follow us and interact with us on Facebook and Instagram at facebook.com/ujimachallenge and instagram.com/ujimachallenge.
If you would like to donate to the organization or know of organizations that provide grants to social enterprises like ours, you can also email us at DrAngela@ujimachallenge.com.
Last but not least, spread the word! We appreciate it!